Product Analytics

A product analytics skill focused on decisions from data, not dashboards. Covers the metric tree, instrumentation patterns, funnel + retention + cohort analysis, and the operational rituals that turn measurement into product changes.

When to use this skill

• Designing the North Star metric and its tree of input metrics
• Auditing product instrumentation (events, properties, gaps)
• Building or refreshing an activation funnel for a new product or feature
• Designing or analyzing retention cohorts (D1/D7/D30/W1/W4/M1/M3)
• Building or refining the PM analytics dashboard
• Translating product data into decisions and roadmap inputs
• Auditing dashboards for actionability (kill the vanity)

Inputs the advisor expects