product-vision
Product Vision Expert
Overview
The Product Vision is the narrative that sits above the north-star metric -- the answer to "where are we going and why" that aligns engineers, designers, marketers, executives, and customers around a single point on the horizon. Without a vision, teams optimize local metrics; with a vision, teams optimize toward a shared destination.
A vision is not a mission, not a strategy, not a roadmap. A mission says why the company exists. A strategy says how it will win. A roadmap says what ships next quarter. A vision says where the product will be in 5-10 years -- specific enough to inspire engineering decisions today, ambitious enough to outlast any current technology or market condition. This skill produces the vision document across four canonical formats -- Roman Pichler's Product Vision Board (one-page diagnostic), Geoffrey Moore's elevator pitch (single-sentence positioning from Crossing the Chasm), Andy Raskin's strategic narrative (5-act story arc), and Marty Cagan's 10-year horizon -- plus an Amazon Working Backwards press release and a review checklist for testing whether a vision actually works.
Core Capabilities
- Pichler Vision Board -- one-page, five-block canvas (vision, audience, needs, product, business goals)
- Moore elevator pitch -- single-sentence positioning statement that forces specificity
- Raskin strategic narrative -- 5-act story arc for pitches, board, all-hands, fundraising
- Cagan 10-year horizon -- long-form vision for multi-year architecture and senior hiring
- Vision Review Checklist -- score inspiring / concrete / durable / differentiated / memorable