Pricing Creativity

Paraphrased, condensed frameworks from Blair Enns's book Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Credit the ideas to Enns and the thinkers he cites. Dollar amounts are the book's examples and benchmarks; scale them to the firm and client at hand.

For a specific deal, get the facts the rules depend on before pricing: the decision makers, the desired future state, what reaching it is worth, and the stated budget. Ask for whichever are missing, and treat none as known until the client states it. For depth, read the chapter the chapter index points to.

Contents

• Core frameworks
• Chapter index
• Glossary
• Limits