brand-audit
Brand Audit
A brand audit is the gap analysis between what the brand says it is (guidelines) and what the brand actually shows up as (in real deliverables across surfaces). Most brands look great in their guidelines and inconsistent everywhere else. The audit surfaces the gap so it can be fixed.
This skill is read-only — it identifies issues, prioritizes them, and outputs a remediation plan. The actual fixes happen in the relevant authoring skills ([[brand-identity-system]] for identity drift, [[brand-voice-tone]] for voice drift, [[design-document]] / [[design-presentation]] / [[design-social-asset]] for surface-specific cleanup).
Pair with [[brand-strategist]] (for the strategic context the audit is testing against), [[brand-guidelines-composer]] (the source-of-truth document), and the design plugin's audit skill ([[design-audit]]) for product UI specifically.
When to use this skill
- Before a brand refresh — establishing the baseline.
- Periodic brand-health reviews (annual, biannual).
- Onboarding a new brand owner — surfacing what they've inherited.
- Pre-launch audits before a major brand application.
- Investigating "why does our brand feel inconsistent?"
- Vendor / agency review — evaluating partner deliverables for brand fit.