Newsletter Creation & Curation

The newsletters that build businesses don't sound like newsletters. They sound like the smartest person in your industry sending you a personal email.

Morning Brew didn't grow to 4M subscribers by summarizing news. They grew because every issue felt like your witty friend explaining what happened. Lenny Rachitsky charges $150/year because every issue answers one question so well you'd feel stupid not paying for it.

The secret isn't production value. It's having a point of view and being useful in a way your reader can't get anywhere else.

Why Most B2B Newsletters Fail

They're assembled, not written. Curation without perspective is an RSS feed with extra steps. Your reader has ChatGPT for summaries. They subscribe to YOU for judgment — what matters, what doesn't, and why.

They try to serve everyone. "Marketing tips for professionals" is not a newsletter — it's a category. "The one sales tactic I'd try this week if I were running outbound at a Series A SaaS" is a newsletter.

They optimize for opens instead of replies. Subject lines that trick people into opening teach them to stop opening. Subject lines that deliver on their promise build the habit.