Marketing analytics

Status: experimental · Risk: approval-required

Upstream documentation wins. Where this file disagrees with the Bruin docs, bruin --help, or an ad platform's documentation, those are right and this file is stale. Written against Bruin CLI v0.11.766, checked 2026-10-01.

Sets up the user's ad, lifecycle and CRM sources, on a template where one fits, and answers CAC, ROAS and campaign questions. It exists to prevent a precise, well presented ROAS that means nothing: attribution is a modelling choice, not a measurement.

Set up

Follow workflow.md.