Writing Style (jbv-writing-style)

When to trigger

• The prose buries the entrepreneurial phenomenon under jargon or method detail
• The paper reads as written for one discipline only
• You are tightening the abstract, intro, and discussion before submission
• A reviewer says the argument is "hard to follow" or "the entrepreneurship is lost"

Phenomenon-forward writing

JBV is phenomenon-driven, so the writing must put the entrepreneurial phenomenon first:

• Open on the phenomenon: the first paragraph should make a reader feel the entrepreneurial puzzle (a venture-creation tension, a founder/investor decision under uncertainty), not open on a literature gap or a method.
• Front-load the argument: state the question, the mechanism, and the contribution to entrepreneurship early; do not make the reader wait until the discussion.
• Keep entrepreneurship central in every section — methods and results prose should keep tying back to what is learned about the phenomenon, so the paper never reads as a generic study that happened to use startups.

Write for a multidisciplinary reader