marketing-science
Marketing Science (marketing-science)
Journal positioning
Marketing Science is the INFORMS flagship for quantitative marketing and an FT50 venue. It publishes analytical models and structural/empirical industrial-organization studies of markets, firms, and consumers — econometric and game-theoretic modeling at the marketing–economics interface. The defining taste is a rigorous formal contribution: a model that yields non-obvious, testable, or managerially relevant implications, or an empirical IO study with credible identification of demand, supply, or strategic interaction. Readership is the quantitative-marketing and marketing-economics community.
This skill is a fit / venue-selection / re-framing tool. It does not replace the journal's current official submission guidelines. Before submitting, re-check the live author instructions on the INFORMS site and the submission system.
When to trigger
- The author names Marketing Science (or the INFORMS / FT50 quantitative-marketing tier) as the venue.
- An analytical-modeling, structural-econometric, or empirical-IO marketing paper needs positioning for the quantitative wing of the field.
- An economics-flavored marketing paper (pricing, advertising, competition, platforms) needs framing as a marketing-science contribution.
- The author needs Marketing Science's desk-reject risks and a credible JMR / JM / management-science / economics alternative list.