Methods & Identification (mksc-methods)

When to trigger

• You must choose between a structural, analytical, or reduced-form/causal-ML approach
• The model is written but not yet estimable (parameters, moments, normalization)
• Identification is hand-waved ("we use instruments") without specifics
• A reviewer says "the design cannot identify the structural parameters"

Choose the genre that fits the claim

Marketing Science is methodologically plural around a modeling core: structural econometrics, analytical models, econometric/statistical analysis, ML tools, surveys, and experiments — all judged by whether they develop, test, or rigorously apply a formal model.