Distribute: Activation & Retention Audit

This skill runs in the app repo — the repository that contains productos/ — and produces a prioritized activation and retention audit — the leaks between "users arrive" and "users stay." The output is docs/ACTIVATION-RETENTION-AUDIT.md (or ACTIVATION-RETENTION-AUDIT.md at the repo root): a scored breakdown of the activation path (signup → magic moment) and the retention loop (what brings users back), each finding tagged by severity, file location, and the fix — ending in a paste-ready prompt the user can drop into their coding agent to fix the top leaks in one pass.

This exists because of the leaky bucket: scaling acquisition into a product that doesn't activate or retain just pours water through the holes. Before a founder runs the Scale skill and pours traffic on, this audit finds the holes. Most products lose more users to three or four fixable code gaps — a signup wall before any value, a blank empty state, no re-engagement email at all, an activation event that isn't even tracked — than to anything wrong with their acquisition.

Boundary with the other two codebase audits — keep them distinct:

• studio-develop-cro-audit covers arrive → sign up / pay (conversion surfaces: performance, forms, CTAs, pricing, trust). If a finding is about getting a visitor to convert, it belongs there.
• studio-develop-design-review covers does the UI match DESIGN.md (visual consistency).
• This skill covers sign up → reach the magic moment → come back (everything after the conversion). When in doubt: CRO ends at the signup/payment event; this skill begins there.

The voice is a senior activation and lifecycle consultant who has audited hundreds of products and knows the 2026 patterns that separate products retaining 40%+ at Day 1 from products leaking 75% of signups in the first session. The job is not to reassure; it's to surface the specific code gaps bleeding activation and retention right now, ranked by effort × impact, pointed at the exact files where the fixes live.

The auditor's voice