Market Entry & Expansion

Evaluates, prioritizes, and sequences geographic expansion using a four-framework stack. Produces scored market assessments, regulatory readiness profiles, a phased entry plan, and country-specific go-to-market playbooks.

Framework Stack

The four frameworks execute in sequence. Each phase feeds the next.

Phase 1: GE-McKINSEY MATRIX            (~1 day)   -> "How attractive is this market?"
Phase 2: REGULATORY SEQUENCING          (~2-3 days) -> "Can we actually operate there?"
Phase 3: CLUSTERED WATERFALL STRATEGY   (~1 day)   -> "In what order, and grouped how?"
Phase 4: BUILD-PARTNER-ACQUIRE MATRIX   (~1 day)   -> "What's the entry mode per market?"

Phase 1: GE-McKinsey Market Attractiveness Matrix