Brainstorm

Turn a vague direction into a list of concrete ideas worth testing.

When to Use

• User has a theme, problem, or space they want to explore
• Generating new project ideas
• Expanding on a half-baked idea
• Looking for adjacent opportunities

Process

1. Set the Frame

Ask or confirm:

• What space? (health, finance, dev tools, etc.)
• Who's the user? (founders, students, parents, etc.)
• Any limits? (no hardware, must be B2B, etc.)
• What's the goal? (side project, VC-backed, bootstrap)