Cross-Functional Launch Planner

When to use this skill

• The user is preparing to launch a new product, feature, or update.
• The user asks for a Go-to-Market (GTM) plan or a Launch Checklist.
• The user provides a completed Positioning Document and needs to operationalize it.

Workflow

1. Review Positioning: Absorb the product's Positioning Document, target Personas, and Distinctive Competencies.
2. Define Launch Tier: Help the user classify the launch (e.g., Tier 1: Major disruption, Tier 2: Significant feature, Tier 3: Minor update) to dictate the necessary effort.
3. Build the Matrix: Generate a cross-functional launch matrix detailing tasks and messaging for Marketing, Sales, Support, Operations, and Channel/Partners.
4. Draft Plan: Output a structured, actionable Launch Plan.

Instructions

• Ensure the plan is truly cross-functional. A launch isn't just a marketing press release; it requires sales enablement, support training, and operational readiness.
• Tie all Go-to-Market messaging back to the core Positioning Statement and buyer personas.
• Remind the user that the goal of the launch is to drive specific business outcomes (e.g., pipeline, adoption, revenue), not just to "generate buzz."