Google Maps Local SEO

Produce a reproducible local-search visibility analysis grounded in Google Maps results. Use the standalone CLI; no MCP connection is required.

Before calling the CLI

• On the first call in a session, or after an execution failure, read ../_shared/setup-and-diagnostics.md and run the non-billable local preflight.
• The user must supply GOOGLE_MAPS_API_KEY. Never expose its value.
• Read ../_shared/content-attribution.md before presenting reviews, photos, or Google-generated summaries.

Workflow

1. Confirm the target business or place_id, service area, relevant keywords, grid size, and decision the user needs to make.
2. Read references/local-seo.md before running an audit.
3. Resolve the target with maps_search_places and maps_place_details; do not assume businesses with similar names are identical.
4. Use maps_local_rank_tracker for geographic rankings. Keep the keyword, center, spacing, and grid size with every reported result.
5. Use place search, comparison, and area exploration to identify competitors and evidence for gaps.
6. Separate observed API results from recommendations. Explain ARP, ATRP, SoLV, unfound grid points, and sample limitations.
7. Present prioritized actions tied to the observed evidence; do not promise ranking improvements.