Ecommerce Product Imagery

Use this skill to produce commercially usable product imagery, not just attractive pictures. The governing rule is: the image must help a buyer understand the actual purchasable product without inventing features, quantities, sizes, colors, materials, packaging, certifications, results, endorsements, or included accessories.

Operating principles

Separate three categories before creating anything:

1. Documented product fact: confirmed by physical sample, client PDP, packaging, SKU sheet, spec sheet, or approved brand guide.
2. Creative direction: lighting, setting, camera, styling, props, layout, crop, visual hierarchy, and mood.
3. Regulated or platform-sensitive claim: performance claims, health/beauty outcomes, environmental claims, comparative superiority, pricing, discounts, guarantees, safety, awards, certifications, shipping promises, and "before/after" implications.

Do not let category 2 change category 1. Do not render category 3 unless the client supplies substantiation and approves the exact wording and visual implication.

Label your own assertions while working: