Explainer video production

Produce an explainer only after defining what the audience should understand, believe, decide, or do differently after watching. Treat the video as a learning and decision artifact, not as a sequence of pretty scenes.

This skill is provider-independent. Use the available generation, editing, composition, captioning, and review tools in the host environment, but keep the explainer logic, factual discipline, accessibility, and QA standards intact across providers.

Non-negotiables

• Start from audience, prior knowledge, and a measurable learning or decision objective.
• Separate documented facts, source-backed inferences, production heuristics, and creative inventions.
• Maintain a claim log for factual, commercial, comparative, health, safety, legal, financial, scientific, and public-service claims.
• Escalate high-risk claims to the client, subject-matter expert, legal/compliance reviewer, medical reviewer, financial reviewer, or policy owner. Do not provide legal, medical, or financial advice.
• Build accessibility into script, storyboard, captions, audio, data visuals, and delivery variants. Retrofitting is weaker and more expensive.
• Re-check volatile provider/platform facts at production time: social aspect ratios, maximum lengths, safe areas, caption behavior, model inputs, model limits, pricing, regional availability, disclosure rules, and rights/licensing terms.
• Never ask an image or video generation model to invent evidence, render precise charts, preserve exact legal/medical/scientific statements, or create readable fine text. Use deterministic layout/composition for facts, citations, captions, tables, UI text, labels, and charts.

Intake: define the learning contract

Before writing or generating, answer: