Social Short Production

Produce an intentional short video, not merely a vertical crop. Treat each platform as a distinct playback, interface, policy, and measurement environment.

Evidence labels

Interpret guidance by its label:

• Documented fact — stated by a platform, regulator, standard, or other primary authority. Recheck volatile facts before delivery.
• Research finding — supported in a cited study but bounded by that study's population and context.
• Production heuristic — a starting practice to test against the brief, audience, platform preview, and analytics; never present it as an algorithmic rule.

Do not turn a heuristic such as “hook in three seconds,” “cut every two seconds,” or “master at -14 LUFS” into a universal requirement. Platform metrics and recommendation systems change, and audience intent can outweigh tempo.

Define the production contract

Before scripting or cutting, resolve the fields that can change the result: