stelow-product-promotions
Promotions for Launch
A simple offer, but communicated unequivocally, tends to work better than a brilliant offer that nobody understands.
MAGIC Structure
M (Magnet → Reason): what is the magnetic reason for this offer to exist now? (discount, special launch condition, seasonal offer) Creates the context.
A (Avatar → Avatar): who is this offer for? Naming the audience helps the person immediately identify. (small business owners? writers? those seeking a healthy lifestyle?)
G (Goal → Purpose): what is the desired outcome the person can achieve? It's not a guarantee, but the direction, the purpose. (clarity in business? launching a product?)
I (Interval → Timeframe): in how much time or for how long? Defines a temporal horizon that makes the promise more concrete. (30 days? 6 weeks? a single meeting?)
C (Container → Packaging): what is the "packaging" of the offer? A word that gives shape to the experience and helps make it tangible. (a program, a blueprint, a workshop, a mentoring, a consulting)