Product Pricing

Thinking about pricing is thinking about the nature of the relationship we want to build. Price is not just a number; it's the formalization of a value exchange — an agreement on how risk and benefit are shared.

Models — Theme: Exchange Base

One-Time Payment for Ownership — "Buy It, It's Yours" Definitive transaction. The customer pays once and assumes total ownership and responsibility. Works well for durable goods or digital products where the maintenance cost for the creator is zero after sale.

Payment for Access (Instead of Ownership) The logic is the exchange of permanent ownership for temporary access. Manifests in main forms:

1. Access by Time Period:

   • Recurring subscription: periodic payment (usually monthly) to maintain continuous access. Standard model for Netflix, Spotify, most SaaS.
   • Finite term license: one-time payment for access for a long and predetermined period (one or five years). At the end of the term, access ends without automatic renewal. Offers predictability for both sides.

2. Access per Unit of Outcome: payment is tied to a specific and transactional delivery. Example: AI service that transcribes audios — the customer pays R$ 0.10 per minute of transcribed audio. Pays for output, not for time of use.

⚠️ Don't confuse with "value-generated pricing": in access per unit of outcome, the price is fixed per transaction (X per minute, Y per image). In value-generated pricing, it's a variable percentage of a business impact (Z% of revenue increase).