Fix Linking

Design and audit internal link structures using hub-and-spoke topology, PageRank flow logic, and anchor text budgets.

Why Internal Links Matter

Internal links do two things: (1) pass PageRank between pages, and (2) signal topical relevance via anchor text. A page with zero incoming internal links is an orphan — invisible to authority flow regardless of content quality.

Architecture Model Selection

Before auditing links, choose the right architecture model for the site: