target-serp
Installation
Summary
Identify and optimize for featured snippets, People Also Ask boxes, knowledge panels, and rich results on target keywords.
- Covers 10 SERP feature types with specific content formats and schema markup requirements (paragraph/list/table snippets, PAA, knowledge panels, FAQ/HowTo/Review rich results)
- Includes a prioritization matrix to assess traffic impact and effort for each feature, plus combination patterns when multiple features appear together
- Provides step-by-step audit and optimization workflows: document current holders, match content formats, add FAQ sections, and implement schema markup
- Distinguishes AI Overview strategy from traditional SERP optimization, emphasizing authority and uniqueness alongside format optimization
- Supplies ready-to-use JSON-LD templates for FAQPage, HowTo, Article, BreadcrumbList, VideoObject, Dataset, and SpeakableSpecification markup
SKILL.md
Target SERP
Identify and capture featured snippets, People Also Ask boxes, knowledge panels, and rich results for target keywords.
SERP Feature Types
| Feature | Trigger | Content Format Needed |
|---|---|---|
| Featured Snippet (paragraph) | "What is", "how does", definitional queries | 40-60 word direct answer under an H2/H3 matching the query |
| Featured Snippet (list) | "How to", "steps to", "best", "top" | Ordered or unordered list with H2/H3 heading |
| Featured Snippet (table) | Comparison, pricing, specs queries | HTML <table> with clear headers |
| People Also Ask | Most informational queries | Concise answer (2-3 sentences) under an H2 that matches the PAA question |
| Knowledge Panel | Brand/entity queries | Structured data (Organization, Person), Wikipedia presence, consistent NAP |
| Rich Results (FAQ) | Pages with FAQ content | FAQPage schema markup |
| Rich Results (How-To) | Tutorial/instructional pages | HowTo schema markup |
| Rich Results (Review) | Product/service review pages | Review/AggregateRating schema markup |
| Rich Results (Breadcrumb) | Any page with hierarchy | BreadcrumbList schema markup |
| Sitelinks | Brand queries | Clear site structure, descriptive navigation, internal linking |
Related skills