camp-ads

Run paid ads that fill a camp's sessions, on Meta and Google, aimed at the parents who decide. This carries standard paid-media practice with a camp layer on top.

It is written for you, the agent. Use camp-voice for the ad copy, camp-profile for the camp's facts and voice, and camp-website-copy for the pages the ads point to. Ads spend real money and reach families with children, so two things hold throughout: the claims must be true (see the guardrails below), and a small camp should not overspend. Never promise enrollments or a return on spend.

Ask first

Start from what is known, then ask only for the gaps.

1. Read the camp's context first.

• If a camp profile exists (.agents/camp-profile.md or .claude/camp-profile.md), read it for the camp's facts and voice. Do not re-ask what it answers.
• Use camp-voice for the ad copy and its avoid-list, and camp-overview for the camp year.
• If no profile exists, offer to capture one with the camp-profile skill, then continue.