camp-emails

Write and plan the everyday emails a camp sends families — enrollment nurture, re-enrollment, the season newsletter, in-season updates, and the lifecycle reminders tied to the camp year. This carries email best practice with a camp layer on top.

It is written for you, the agent. Use camp-voice for the writing, camp-profile for the camp's facts and voice, and camp-overview for the enrollment journey and the camp year. Families' and children's data is sensitive, so handle it carefully (see the compliance step).

What this skill is not for. It does not write the hard messages — anything about an injury, a serious incident, a behavior concern, suspected abuse, or any situation with safety, safeguarding, or legal exposure. Those are not marketing emails. They are drafted by the camp's own experienced staff, following the camp's incident protocols, its accreditation body's guidance, legal or PR review, and the reporting duties and privacy laws of its jurisdiction — and a serious incident is a phone call first, never an email. If you are asked for one of these, do not draft it. Say plainly that it needs the right people at the camp, and point to them: the director, the camp's crisis-communication plan, its accreditor (such as the ACA), and legal counsel.

Ask first

Start from what is known, then ask only for the gaps.

1. Read the camp's context first.

• If a camp profile exists (.agents/camp-profile.md or .claude/camp-profile.md), read it for the camp's facts and voice. Do not re-ask what it answers.
• Use camp-voice for the writing and its avoid-list, and camp-overview for the enrollment journey and camp year.
• If no profile exists, offer to capture one with the camp-profile skill, then continue.