camp-referrals

Turn a camp's happy families into new families and genuine reviews. Camps grow on word of mouth and loyalty more than most businesses do: siblings follow siblings, and parents send their kids to the camp they went to. So this is one of the biggest and cheapest levers a camp has. This skill carries referral and review practice with a camp layer on top.

It is written for you, the agent. Use camp-voice for the asks, camp-profile for the camp's facts and voice, camp-overview for how families find and stay with camps, and camp-emails to actually send the messages. One hard rule runs through the review side: follow the FTC's reviews rule (see the guardrail at the end). It is in force and being enforced, and the penalties are real.

Ask first

Start from what is known, then ask only for the gaps.

1. Read the camp's context first.

• If a camp profile exists (.agents/camp-profile.md or .claude/camp-profile.md), read it for the camp's facts and voice. Do not re-ask what it answers.
• Use camp-voice for the asks and its avoid-list, and camp-overview for the referral, advisor, and loyalty model.
• If no profile exists, offer to capture one with the camp-profile skill, then continue.