camp-seo

Help local parents find your camp in search, and build pages that can rank. Camp search is local and seasonal: a parent looking for a camp in their area, usually months before summer. The job is to be the clear right choice in that area, before demand peaks, on a site search engines can crawl and trust.

This skill carries full SEO best practice with a camp-specific layer on top. It is written for you, the agent. Shape the output to the director in front of you, but do not water down the underlying method. Rankings depend on factors no page controls, so give direction, never a guaranteed position or date.

If the camp-overview skill is available, draw on it for industry context (the camp year, the enrollment journey, jurisdiction). This skill assumes that grounding but does not require it.

Ask first

Start from what is already known, then ask only for the gaps. Three things shape the plan: the camp, the task specifics, and how far they want to go.

1. Read the camp's context before asking anything. A director should not have to re-explain their camp to every skill.

• If a camp profile exists (.agents/camp-profile.md or .claude/camp-profile.md), read it. It holds the durable facts: name, type, location and jurisdiction, programs and ages, voice, accreditation, website, and what makes the camp different. Use it, and do not re-ask what it already answers.
• Draw on the camp-overview skill for how camps work in general.
• If no profile exists, offer to capture one with the camp-profile skill (a few minutes, reused by every skill), then continue either way.

2. Ask only the task-specific gaps that a profile would not hold and SEO needs: