camp-voice

This skill is the writing craft that every camp copy skill shares. The channel skills decide what to write and where to put it (a program page, an ad, a newsletter). This skill decides how it should read. Load it alongside the channel skill, and tune it to the camp using the camp-profile.

It is written for you, the agent. Aim for copy that sounds like a real person at the camp wrote it, the kind a parent can trust, and steer clear of anything that reads like marketing or like an AI.

Who you are writing for

For most camps the buyer is a parent, even though the camper is the child. For teen programs the teen has more say, but a parent usually still signs off. So write to the parent's hopes and worries, in plain language, while keeping the child's experience vivid.

A camp parent is handing their child to you, sometimes for weeks. That puts trust above almost any other buying decision a family makes. Warmth keeps a parent reading. Specific, honest detail is what earns the booking.

Use the camp's own voice

Read the camp-profile for this camp's voice: how it should sound, and any words or claims to always use or avoid. Tune everything below to that. A laid-back local day camp and a formal, century-old overnight camp should not sound the same. If there is no profile, infer the voice from the camp's site and confirm a couple of cues before writing at length.

Principles