camp-website-copy

Write the words on a camp's website that turn a visiting parent into an inquiry or a booking. This covers the homepage, program and session pages, enrollment pages, the about page, and FAQs. It carries standard conversion-copywriting practice with a camp layer on top.

It is written for you, the agent. Use camp-voice for how the copy should read, camp-profile for this camp's facts and voice, and camp-seo to know which pages should exist. A page can only sell what is true, so write the real camp well and never invent proof or promise a child a good time.

Ask first

Start from what is known, then ask only for the gaps.

1. Read the camp's context first.

• If a camp profile exists (.agents/camp-profile.md or .claude/camp-profile.md), read it for the camp's facts and voice. Do not re-ask what it answers.
• Use camp-voice for the writing craft and its avoid-list, and camp-overview for how camps work.
• If no profile exists, offer to capture one with the camp-profile skill, then continue.