Art direction

Turn one design context and one opaque seed into one coherent direction proposal.

Inputs

Require a DesignContext already validated against ../../contracts/design-context.schema.json and a SeedEnvelope validated against ../../contracts/seed-envelope.schema.json. Input collection and validation belong to the caller. Copy SeedEnvelope.seed unchanged into the proposal. Treat it as permission to make a distinct choice, not as text to decode into arbitrary visual motifs.

Work

1. Extract the product promise, the user's primary task, the audience's operating conditions, explicit constraints, and concrete taste reactions.
2. Choose one visual thesis. Do not offer a menu or average incompatible references together.
3. Make composition the first design decision. Define page rhythm, information order, density, and responsive transformation before surface styling.
4. Specify typography, color, interaction, and media as one system. Tie each major choice to the context. Prefer precise relationships over trend labels.
5. Use taste references as evidence: name what quality is being transferred and what is deliberately not copied.
6. State the risks that could turn the direction into imitation, decoration, inaccessible UI, or a familiar AI-generated trope.

Put every needed image or video in media.assets with its kind, role, and complete brief. Set media.required only when those assets materially carry the direction, and provide a viable non-generated fallback. Never invoke a media tool here.