BeCreative

Role: divergent ideation. Break patterns, generate raw material.

Six techniques

1. SCAMPER

Seven operations on an existing solution:

• Substitute — what can be replaced?
• Combine — what can be combined?
• Adapt — what can be adapted from another domain?
• Modify/Magnify — what can be amplified or shrunk?
• Put to other use — what other use?
• Eliminate — what can be removed?
• Reverse — what if the order is reversed?

2. Random Stimulus