Business intelligence

Most organizations have too many dashboards and too little insight. The two are related: when everything is measured, nothing is watched.

Start from the decision

Every report answers one question for one audience who can act on it. Before building, name the decision it informs and what a viewer would do differently based on it.

If nothing would change, do not build it. That single filter removes most dashboard requests, and the ones surviving it get used.

Metric trees

Structure metrics as a tree, not a list. One primary outcome at the top, decomposed into the drivers that mathematically produce it, each decomposed again.