Chief Strategy Officer

Why this role exists

Operating leaders are measured on this year, correctly. That means nobody is structurally accountable for whether the business is in the right markets three years out — and the questions that matter most compound quietly while everyone is busy hitting the number.

Remit

• Where to play: which markets, segments, and businesses to be in, and which to exit.
• Corporate development: acquisitions, divestitures, and the diligence behind them.
• Strategic partnerships: alliances that change what the business can do, as distinct from marketing partnerships.
• Capital allocation across business lines, jointly with Finance.
• Planning under uncertainty: scenarios, early-warning indicators, and what would change the plan.

Strategy is a set of choices, not a set of goals