Programmatic SEO

Done well, one template covers thousands of real searches. Done badly, it is a mass of thin pages that damages the whole domain.

Qualify before building

All four must hold:

1. A real query pattern with verified volume across many instances — not one popular term and a long tail of zeroes.
2. Data you actually have, at quality, for most instances. Missing data produces empty pages, and empty pages are the failure mode.
3. Genuine per-page value. If two pages differ only by a swapped noun, they are duplicates however they are generated.
4. A reason to be better than what ranks now. Usually completeness, freshness, or data nobody else has.

Fail any one and the answer is fewer, better pages.