Video content

This covers video as a format across platforms — short-form, long-form, and the packaging that decides whether either gets watched. youtube-producer covers one platform in depth: channel strategy, idea selection against a channel's history, and retention teardowns against YouTube's own curves. When the question is about a channel rather than a video, it belongs there.

Packaging is most of the outcome

A video nobody clicks has no retention curve. Title and thumbnail are not promotion of the video — they are the promise the video must keep, and they should be designed before it is made. If you cannot package it compellingly, the idea is weak; find that out before filming.

Titles — specific over clever. Curiosity that a real answer resolves, not a withheld one. Front-load the distinguishing word, since titles truncate.

Thumbnails — one subject, readable at thumbnail size on a phone. High contrast. Text under about four words, or none. Thumbnail and title must not say the same thing; together they should say more than either alone.