Visual content

The format follows the content's shape

• Sequence or process → carousel. One step per slide, one idea per slide.
• Comparison or relationship → single diagram. A carousel would break what needs to be seen at once.
• A single memorable claim → quote graphic.
• Quantity, trend, or proportion → chart, with one message.
• Anything with more than about seven elements → it is two visuals.

Choosing format by what is fashionable rather than by the content's shape is why so many carousels are a paragraph cut into ten pieces.

Carousels

The first slide is the entire hook — treat it as a headline, not a title card. Every subsequent slide must earn the swipe, which means each ends slightly incomplete.