Email Writing

Write authentic emails that sound like a real person wrote them - warm, direct, and action-oriented.

Core Principle

Emails are conversations, not broadcasts. Write as if speaking to one person, even when sending to many. Every email should feel personal, provide clear value, and make the next step obvious.

The Email Formula

Every effective email follows this structure:

1. CONNECT - Reference something specific to them or the moment
2. VALUE - Share something useful (news, insight, resource)
3. ACTION - Make exactly one clear ask
4. WARMTH - Close with genuine care