Amazon Ads

Set up and optimize Amazon Sponsored Product ad campaigns using the 4-campaign architecture, proper bidding, ACOS benchmarks, keyword harvesting from search term reports, and a diagnostic troubleshooting matrix. Based on Chapter 12 of Kings of Kindle.

Usage

/amazon-ads --setup --title "Beekeeping for Beginners" --format paperback
/amazon-ads --optimize --campaign "Keto Manual Keyword Down PB 022026"
/amazon-ads --troubleshoot "high impressions, no clicks"

Core Principle

"Ads do not sell books, it only shows your books to more people. If the book is fundamentally bad, it's unattractive, the cover is bad, it's in a niche that nobody's looking for, no matter how many people you show the book to, if nobody wants it then you're not going to get sales." -- Sean Dollwet, "Full Beginner Amazon Ads Tutorial for Amazon KDP"

Fix the book first (cover, description, reviews, price). Then run ads.