opened-identity
OpenEd Identity & Strategic Narrative
Purpose
This skill provides comprehensive understanding of OpenEd's identity, core values, strategic narrative, and audience. Use this skill to align content with Open Education philosophy, understand Sarah (our One True Fan), and ensure messaging supports educational freedom principles.
Core mission: OpenEd helps families break free from standardized education by providing tools, community, and confidence to create personalized learning journeys that celebrate each child's uniqueness.
When to Use This Skill
Use this skill when:
- Creating content that needs to align with OpenEd values and philosophy
- Understanding the Open Education movement and context
- Developing messaging that resonates with our target audience (Sarah)
- Making strategic decisions about content direction
- Ensuring brand narrative consistency across all platforms
- Writing podcast scripts, newsletters, social content, or educational materials
For visual brand specifications (colors, typography, design), see the brand-guidelines skill.
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