Short-Form Video Production

Purpose

This skill guides short-form video creation from concept through publication. It emphasizes practitioner methodology: fast prototyping, finding what works before building process, and "sponge then sharpen" creative philosophy.

Core Philosophy: You can't build a franchise system if you're not already selling a billion cheeseburgers. Find what works FIRST, then build process around it.

When to Use This Skill

• Creating original short-form video content (Reels, TikTok, Shorts)
• Cutting podcast clips for short-form distribution
• Developing video formats and testing new concepts
• Optimizing existing video content for better performance

For captions and on-screen text only: Use video-caption-creation skill instead.