kai-growth-plan

Kai root note: knowledge/, harness/, and scripts/ paths in this skill live in the Kai install, not the user's project. Resolve them against the first ancestor directory of this SKILL.md that contains a knowledge/ folder (the Kai plugin root, ~/.claude/kai, or the kai-cmo-harness repo). MARKETING.md, memory/, and any output files live in the current project. If a referenced scripts/ command is not available in this install, say so, skip it, and continue with the file-based guidance — never fabricate its output.

Generate a marketing plan matched to your company stage. The wrong strategy at the wrong stage wastes money.

Non-Negotiable: Revenue Lens

Load the Revenue Lens section of harness/references/audit-data-provenance.md with the provenance rule.

• Open with the funnel, not activity. Traffic source → intent → lead → follow-up → booked/paid, one row per stage, before any channel or technical finding. Sessions and lead counts are inputs, never the headline.
• Rank gaps by the dollars each stage leaks. High-intent traffic with no lead path, leads with no follow-up, and follow-up with no booking outrank traffic volume.
• Technical setup is one line. Schema, llms.txt, AI crawler access and sitemap get a sourced pass/fail; they become findings only when a measured check fails.
• Unverified means check. Any claim or funnel stage not verified in this run is labeled check with what would verify it, is not scored, and is mirrored in _data-gaps.md.

Phase 0: Load Product Context

Check if MARKETING.md exists in the project root (same directory as CLAUDE.md, README.md, package.json).

If it exists: Read it — skip product discovery questions. It has the product name, ICP, value prop, monetization, brand voice, current channels, and competitive landscape.