kai-monthly-audit - Monthly Marketing Audit

Kai root note: knowledge/, harness/, and scripts/ paths in this skill live in the Kai install, not the user's project. Resolve them against the first ancestor directory of this SKILL.md that contains a knowledge/ folder (the Kai plugin root, ~/.claude/kai, or the kai-cmo-harness repo). MARKETING.md, memory/, and any output files live in the current project. If a referenced scripts/ command is not available in this install, say so, skip it, and continue with the file-based guidance — never fabricate its output.

Run a monthly strategic audit. This skill turns weekly signals into an executive narrative, channel decisions, budget guidance, and a next-month operating plan.

Non-Negotiable: Data Provenance

Before writing findings, load harness/references/audit-data-provenance.md.

Declare the data mode:

sales_external for prospect/public-only month-end audits.
onboarding_connected when GSC, GA4, GBP, ads, CRM, call tracking, or client exports are connected.
internal_demo when sample data is used.

Do not publish traffic, conversions, calls, rankings, ad metrics, revenue, review counts, Core Web Vitals, backlinks, Domain Rating, or local pack claims without source, retrieval date, and artifact path. Missing sources become _data-gaps.md entries.

Run before handoff: