kai-offer-builder
Build offers customers feel stupid saying no to, then score them with the Value Equation. Every pain sourced, every claim substantiable, every guarantee confirmed.
Phase 0: Load Product Context
Check if MARKETING.md exists in the project root (same directory as CLAUDE.md, README.md, package.json).
If it exists: Read it — skip product discovery questions. It has the product name, ICP, value prop, monetization, brand voice, current channels, and competitive landscape.
If it does NOT exist: Auto-explore the codebase to create it in the project root (next to CLAUDE.md). Do NOT ask the user what the product is. Read CLAUDE.md, README.md, PROJECT.md, package.json, landing pages, and any project files. Search for email/ad/analytics config. Then create MARKETING.md using the template from /kai-email-system. Present draft to user for confirmation.
Then load the two framework sources this skill runs on:
knowledge/people/alex-hormozi-knowledge.md— sections "The Value Equation", "$100M Offers: The Grand Slam Offer Framework", and "Playbook 1: Building a Grand Slam Offer"knowledge/playbooks/funnel-hack-offer-architecture.md— source-evidence standard and offer/pricing matrix format
Confirm market fit before building anything. The knowledge file's market selection criteria (massive pain, purchasing power, easy to target, growing) come first — a Grand Slam Offer in a starving crowd beats a perfect offer in a dead market. If MARKETING.md shows no evidence of pain or purchasing power, flag it to the user before Phase 1.