call-to-action
Installation
SKILL.md
Call to action
The ending decides what a view turns into. It sits over the last 2-3 seconds. It never adds extra seconds.
Pick the ending by where the video goes
| Where | Ending | Why |
|---|---|---|
| Instagram, TikTok | A. Comment keyword (below) | A comment pushes the video and the DM delivers the link |
| B. No gate. End on the payoff. Every link goes in the post text | A comment-for-the-link ask reads as bait there | |
| Website, sales email, YouTube end screen, webinar page | C. One-button end card | The viewer is already warm. Give one clear next step |
One ending per file. When you render several sizes with every-format, give each one its own ending.