Explainer video

Use it for: how your product works, a process, a framework, onboarding.

This is the edit style of my best motion reel: 25,998 plays, about 11x my normal. A white canvas, one accent colour, and one object per beat that changes exactly when you say the word.

Before you start: run video-intake (cut take, words.js, face frames, starter). Run opening-hook for the first 2 seconds.

Every size. The same build makes 9:16, 4:5, 1:1 and 16:9. Size objects from PANEL, then run every-format.

Step 1: Ask for three things, then wait

1. The cut transcript with word timings (from video-intake).
2. The beats. Split the script into ideas of 3-5 seconds. One idea, one object.
3. The real assets. Logos, app icons and screenshots the script names. Attached files only, 512px or bigger.

The look