Email Copywriting

Write emails people actually read - subject lines that get opened, body copy that gets read, and CTAs that get clicked.

When to use this skill

• Writing any email - transactional, marketing, cold outreach, onboarding, or notifications
• Improving open rates, click-through rates, or reply rates
• Drafting subject lines or preview text
• Structuring email body copy for engagement
• Writing calls to action that convert
• Reviewing email copy for spam-trigger phrases or tone issues
• Adapting email content for mobile readers
• Deciding between plain text and HTML format

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