Email Sequences

Design and run automated email sequences (drip campaigns) that convert without fatiguing recipients or damaging sender reputation.

When to use this skill

• Building an onboarding, nurture, re-engagement, or winback sequence
• Deciding how many emails to include and how far apart to space them
• Setting up entry triggers and exit conditions for automated flows
• Adding branching logic based on opens, clicks, replies, or behavior
• Running A/B tests within a sequence (subject lines, content, timing)
• Diagnosing why a sequence has declining engagement or rising unsubscribes
• Preventing overlap between multiple sequences hitting the same contact

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