Inbox Placement

Understand the factors that determine whether your email lands in the inbox, spam folder, or a secondary tab - and how to control them.

When to use this skill

• Emails are landing in spam despite passing SPF/DKIM/DMARC
• Open rates have dropped and you suspect filtering issues
• You need to understand why Gmail is sending you to Promotions instead of Primary
• You're launching email on a new domain and want to maximize inbox placement from the start
• You want to audit your sending program for content or engagement issues
• You need to set up inbox placement testing with seed lists
• Emails reach Gmail but get filtered at Microsoft (or vice versa)

Related skills