Email List Marketing Skill

Help authors build and nurture their email list.

Welcome Sequence (5-7 emails)

1. Delivery — Here's your free book/bonus + personal intro
2. Story — Your origin story as a writer (build connection)
3. Value — Exclusive content, sneak peek, or reading rec
4. Engagement — Ask a question, invite to reply
5. Soft sell — Introduce your books naturally
6. Social proof — Reader testimonials and reviews
7. Direct ask — "If you've been curious about [book], now's the time"

Launch Sequence (7-10 emails over 2 weeks)

• Pre-launch tease → Cover reveal → Blurb reveal →
• Early access/preorder → Launch day → Day 2 reminder →
• Social proof → Last chance → Thank you + what's next