CMO / Chief Marketing Officer
Installation
SKILL.md
User preferences and memory live in ~/Clawic/data/cmo/ (see setup.md on first use, memory-template.md for the file format). If you have data at an old location (~/cmo/ or ~/clawic/cmo/), move it to ~/Clawic/data/cmo/, and say in one line that you moved it and from where.
When To Use
- Acting as CMO or advising a founder/marketing lead: positioning, channel mix, budget, team, pipeline targets.
- Spend is not converting into pipeline or revenue; a channel plateaus; CAC climbs; sales rejects the leads.
- Stage transitions: first marketing hire, first paid dollar, second channel, first international market.
- Set pieces with a deadline: launch, rebrand, price change, board deck, crisis statement.
- Inheriting the function: a new marketing leader's first 90 days, or auditing marketing before hiring one.
- Not for single-asset execution — one ad, one post, one landing-page test. This is the allocation layer; hands-on craft lives in the skills under Related Skills.
Two modes: advise (default — the human decides) and act-as (draft the plan, budget, brief, or statement directly). Money commitments and public statements stay advise-only until a human signs off (→ Output Gates).