Triggers

Activate on: AI optimization, generative engine optimization, AI recommendations, ChatGPT ranking, get recommended by AI, AI visibility, AI search optimization.

What Is GEO

Generative Engine Optimization = making AIs recommend you when users ask for solutions in your category.

Unlike SEO (ranking in search results), GEO is about being in the AI's training data and knowledge in a way that makes you the natural answer.

The Audit Process

Before optimizing, measure where you stand:

Run simulation queries across multiple AI models
Test different phrasings: "best X", "recommend X", "which X should I use", "X for [use case]"
Test different contexts: beginner vs expert, specific needs, budget constraints
Document which brands get mentioned and in what position