Clay Audiences

Audiences is Clay's CRM-shaped store of people and companies (plus deal records). An audience — also called a saved segment — is a named filter over one entity type. Nothing is copied into it: it selects records live, so its membership changes as records change.

Audiences is the default home for the workspace's own people and companies. When a user mentions people, companies, contacts, leads, accounts, or customers without naming a surface, they mean these records — start here, not in the tables entry-point skill (a separate surface, right only when the user names a table) and not in search (net-new prospects that are not in the workspace yet).

Read this before any audiences work. Four supporting references: